Last weekend, our team was invited to attend the 2019 Forbes CMO Summit! Here, Chief Marketing Officers from across the world gathered at the Ritz Carlton in beautiful Southern California. Speakers and experts explored the most cutting edge marketing, branding and advertising strategies. 

Guests started their morning the right way with a variety of Make Your Life Sweeter® treats! Centerpieces included martini glasses filled with Italian Cream Cake and Confetti Hotpoppin gourmet popcorn. In addition, guests enjoyed individual donut holes with a delectable chocolate sauce drizzle. 

Don’t worry: we didn’t forget the afternoon pick-me-up. Attendees took a break for our scrumptious Make Your Life Sweeter® chocolate truffles, Better Than Chicago Hotpoppin popcorn, custom CMO Forbes macaroons and white chocolate lemon cream almonds. Y. U. M. 

In the spirit of the event, we brought a signature, color changing beverage: “The Dreamer.”

Last, but certainly not least, we were invited to a Forbes cocktail hour. At the open bar, people could add our edible vapor insion to any drink. There was a crowd around the Zphere assembly line all night!

Once dinner began, we prepared the Affogato bar: gelato ice cream topped with Sugaire and french press, hot coffee! It was the perfect treat to end a sweet weekend! 

Fortunately, our team was able to take away as much as we brought to the weekend. Marketing masterminds like Andrea Mallard from Pinterest, Eric Edge from Postmates, and Ronalee Zarate from the Los Angeles Rams imparted their expertise and left everyone with a new perspective. Thank you to Forbes and all of the amazing attendees.

Make Your Life Sweeter,

Yasmeen

After an amazing event at the Instagram San Fransisco office, my team and I hoped on a transcontinental flight and headed straight to New York for an event with the CEO of Instagram himself! As we landed in New York, my team and I headed straight to the Instagram office to begin setup for the days event.

As we started setup, I was able to take a tour of Instagrams newest floors that were added in since last time I had visited. I was so amazed to see a full revolving sushi bar with multiple choices of assorted pieces! I made my way through the new floors, astonished at the beautiful layout of the building.

As the conference came to a break, attendees and employees were all welcomed with a Make Your Life Sweeter® Custom Le Mod Macaron Bar with your choice of assorted flavor! Guests couldn’t get enough of the sweet treats and we were swarmed with people during the entirety of the break! As everyone made their way back into the conference, my team and I started to break down and prepare for the evenings event.

While the Make Your Life Sweeter® team began setup for the Instagram Happy Hour, I had the opportunity to listen in on the Conference and was just in time to hear from guest speaker, Mark Zuckerberg himself! It was a once in a lifetime opportunity that I was so thankful to have had!

As the conference ended, all guests made their way towards the happy hour section to enjoy some sweet treats! Everyone was welcome to a Sugaire® Organic Cotton Candy Hot Coffee Infusion Bar with choice of either Pumpkin Spice or Creme Brûlée Cheesecake flavored cotton candy! After picking up a sweet drink, guests can choice between an assortment of HotPoppin™ flavored Gourmet Popcorn! And to end the night, you couldn’t pass up a Zsphere Infused Cocktail! Everyone had such an amazing time dancing and conversing!

In the last 24 hours, the Make Your Life Sweeter® team traveled across the country for two of the most prominent parties for Instagram. I am so thankful for these countless opportunities and the amazing relationship growing between the Make Your Life Sweeter® and Instagram team!

Make Your Life Sweeter

- Yasmeen

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Through the years, I have had the opportunity to create in depth friendships with many of my beloved clients. In my personal experience, I find that it makes life a little sweeter for both sides if you’re able to connect on a deeper level! I pride myself on connections and relationships with others, so when I was asked to attend the wedding of my dear friend and client Shelby Roberts (head of marketing for Lyft Dallas), I was happy to accept!

Located at the fabulous Joule hotel in downtown Dallas, my team and I arrived to begin setup for the nights festivities. After we set up for the reception, the Make Your Life Sweeter® team hurried down to watch the ceremony, which Shelby so graciously invited my whole team to! As I watched Shelby and Kyle share vows and prayers, I realized how joyful it was to see two people share so much love for one another. It was truly something magical!

After the ceremony, everyone made their way across the street and back up to the Joule Ballroom where they were all welcomed with a HotPoppin™ Gourmet Popcorn Bar with guests able to choose between 5 different assorted flavors!

During the reception, Shelby dedicated a table to my team and I so that we could be apart of her special day! After the decadent 5 course meal, we were all welcomed with speeches and dancing to last us through the night!

As guests made their way to take a dance break, they were able to grab a sweet little treat to end the night! Attendees were able to take an item from the Make Your Life Sweeter® Dessert Bar and could choose between an assortment of Le Mod Macarons, ModChocolate or Sugaire® Organic Cotton Candy! Everyone loved the dessert station and couldn’t get enough!

When the night grew to an end, everyone made their way downstairs for the bride and groom sendoff. As my team and I started to cleanup our station, I was approached by Shelby, who could not stop thanking me for making her special day so much sweeter! I am so thankful and so lucky to have such amazing and extraordinary clients like Shelby. It is such a great feeling to know that I have such great clients that can turn into lifelong friends!

Make Your Life Sweeter

- Yasmeen

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Over the last year, Make Your Life Sweeter® has collaborated and grown with the team at Instagram Corporate through events all around the country. Through this partnership, the Instagram team and I have had the opportunity to merge our photogenic materials with a highly adaptable platform for the biggest social media company in the world. This past October, I was contacted by the Instagram team to help with an event located at their Corporate Office in San Fransisco, and was so happy to oblige!

The Make Your Life Sweeter® team and I arrived in San Fransisco to begin setup for the days event. As we arrived to Instagrams corporate office, I was amazed at how beautiful the facility was. Throughout the year, I have had the opportunity to visit many different Instagram and Facebook offices across the country and have been astonished as to how every office has the same structure, but completely different layouts in every city.

As the event began, all guests were welcomed with a ModChocolate Artisanal Truffle Bar with custom takeaway gold chocolate boxes with your choice of artisanal truffles! On the other end of the room, we had a beautiful Sugaire® Rose Gold Organic Cotton Candy Infusion Bar with sparkling water! Throughout the night, everyone had such an amazing time dancing to the top hits from the early 2000’s and eating way to much chocolate!

As the event drew to a close, my team and I began to break down our stations to prepare for our next event. I was so thankful for the opportunity, I have a feeling we’ll be seeing another Instagram office in the near future!

Make Your Life Sweeter

- Yasmeen

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Since 1886, the State Fair of Texas® has been one of the largest and longest running Fairs in the entire nation. Through the course of 24 days, the State Fair welcomes over 2 million visitors from all around the world! Every year, the State Fair of Texas® promotes education, agriculture, and community involvement in a safe and family-friendly environment. This past September, the Make Your Life Sweeter® team was asked to participate and make life a little sweeter for a selected group of people for a party at the State Fair!

My team and I arrived earlier in the day to begin setup for the nights event. I was so excited when I found out that in order to get to the Hall of State, I had to actually drive through the fair and was able to see everything before it was open for the season. I was such a cool experience to be able to see the famous areas like “midway” completely empty!

As my team finished setup, we were able to walk around and see that the famous Hall of State was decorated from head to toe. The building itself is something out of a dream, and so remarkably beautiful. The theme for the night was influential people that were born in the great state of Texas! As you make your way through the main hall, you’d find cutout posters of Mathew McConaughey and famous memorabilia like Star Wars’ very own Chewbacca costume! It was so fascinating to be able to see all of the influential people that have graced our beautiful state of Texas.

As guests made their way into the party, they were all welcomed with a Hotpoppin™ Gourmet Popcorn Bar with a choice of 4 different assorted flavors! Everyone loved the popcorn bar and couldn’t get enough! It was the perfect addition to the party and was so delightful to see everyone’s face light up when they were handed some sweet treats!

After the party, guests were ushered outside to see a private performance by one of the most gifted dancing teams I had ever seen, the night ended with fireworks and an amazing light show! I was so thankful to have had the opportunity to participate in such an amazing event, until next year!

Make Your Life Sweeter

- Yasmeen

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Armstrong McCall World’s Fair is a hair show that specializes in educating and developing hair stylists all around America. Every year, Armstrong McCall is the leading educator in the newest trends and tools. This year, Armstrong McCall decided to set up shop in San Antonio for their annual three day convention. When I was asked to incorporate a little Sweetness to the fabulous Conair booth, I was happy to oblige!

My team arrived at Henry B. Gonzalez Convention Center in San Antonio to begin setup for the three day extravaganza. As the Make Your Life Sweeter team made their way through the convention, we were thrilled to find that we would be incorporating a little sweetness to the most elaborate booth in the entire show! Conair was situated right in the middle of the convention center, making it the perfect stop for all attendees. As my team began setup, we were greeted with warm welcomes and kind smiles from everyone at the Conair booth.

As the World’s Fair Hair Show started commencement, the Make Your Life Sweeter was ready to serve some sweet treats for all convention goer’s. As guests made their way through the arena, they all stopped and watched in amazement as Conair’s top hair guru’s graced the stage to present tutorials, insights and advice to all that listened. All attendees were greeted with a Hotpoppin Gourmet Popcorn Bar with your choice of five different flavors, as well as a Sugaire Tasting Bar with your choice of either banana or pineapple flavored organic cotton candy!

As the day’s progressed, more and more guests flocked toward the Conair booth with the promise of one of a kind hair comprehension (as well as some pretty awesome sweet treats)! Throughout the three day period, the Make Your Life Sweeter team served over 2,500 people! I am so thankful for the amazing opportunities that Conair has bestowed on my team and I, and I cannot wait to see what lies ahead for the Make Your Life Sweeter and Conair collaboration!

Make Your Life Sweeter

- Yasmeen

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Neiman Marcus is a chain of luxury department stores with facilities all around the country. Every year, the Make Your Life Sweeter® team travels vigorously to multiple Neiman Marcus stores to provide one of a kind experiences for eager shoppers.

A few months ago, Neiman Marcus opened their latest store in the newly built shopping center in Hudson Yards. The Neiman’s team flew us out for the grand opening and we all had such a SWEET time! This past June, we were approached by Neiman Marcus Hudson Yards to participate in their fabulous Pride event at the store.

The Make Your Life Sweeter® team arrived in New York to prepare for the days event. As we arrived to Neiman’s, we were directed towards the front of the store, adjacent to the shoe department where we began our setup. As we started arranging our station, we were constantly being surrounded by eager shoppers inquiring about our activation. By the time the event started, the Make Your Life Sweeter® dessert station had a line out the door of ecstatic people who couldn’t wait to try our Sweet treats!

As Neiman Marcus shoppers made their way in, they were welcomed with an ModSweets Artisanal Truffle Bar and a customized Neiman Marcus Hotpoppin® Gourmet Popcorn Bar. Everyone had the opportunity to choose their preferred flavor of Popcorn and Truffle and couldn’t get enough!

Throughout the event, Neiman Marcus provided a live dj, refreshments and professional artists into the store to make the event POP! I couldn’t have thought of a better way to kick off Pride Month! I’m so honored to have had the opportunity to participate in such an amazing event! Can’t wait to see what Neiman Marcus has in store for us next!

Make Your Life Sweeter

- Yasmeen

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Facebook is the most visited social media platform in the entire world. Every day, millions of users check into the site. With offices all around the world, Facebook is the most influential form of communication of the 21st century. 

The Facebook office located in New York City, is home to hundreds of eager and driven employees. Taking occupancy over multiple floors in one of New Works finest high-rises, everyone has more than enough space to fulfill their most creative potential in order to produce their best work.

This past June, I was asked to Make Life a little Sweeter for Facebooks annual “Bring your kids to work day”, and I was thrilled to be able to attend with my Sweet team!

My team and I arrived to the Facebook office the morning of the event and were greeted with the biggest smiles! Everyone was in such a great mood because of the days events. I was handed an abnormally large MetroCard with the days festivities printed on the back as the Make Your Life Sweeter® team was directed to the Instagram floor to begin setup.

As fellow Facebook employees made their way through the building with their children, they were all welcomed with a HotPoppin® Gourmet Popcorn Bar and a Sugaire® Organic Cotton Candy Custom Tasting Bar! We were placed right next to the complimentary Instagram juice and gelato bar, making it the perfect place to stop and grab a Sweet treat!

As the day progressed, I was able to walk around the Facebook and Instagram offices to see all the festivities that were brought out for this special day. They had face painting, balloon artists, book readings and even real life lego characters running around!

The Make Your Life Sweeter® team had such an amazing time and I am so thankful for such an amazing opportunity and chance to be able to hang out with the cutest kids all day! Can’t wait for next year!

Make Your Life Sweeter

- Yasmeen

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New York City is home to some of the most innovative and high tech companies in the world. This past December, we had the opportunity to explore Facebook’s insanely SWEET office.

Most large work spaces and offices are designed with cubicles and plain walls - Facebook is NOTHING like that. Everything about this office was fascinating. It’s every employee’s dream office; no two rooms or floors are alike, you’re fed three meals a day with an abundance of options.  Here are just a few of the SWEETEST things I saw while at Facebook NY!

1. Nestled inside the world of Facebook is Sweet, sweet Instagram. The North side of the 7th floor belongs to Instagram’s programmers and consultants.  Since the holidays were just around the corner, we treated the Instagram team to a hot chocolate bar infused with their choice of  Sugaire® Cotton Candy (Classic, Sweet Peppermint or Sea Salt Caramel).

2. Micro Kitchens are conveniently located around each floor, stocked with a plethora of your favorite snacks and drinks. Each micro kitchen included a snack cart, three refrigerators full of every drink imaginable, and a latte machine for coffee and tea. My favorite snack was Peeled Snacks Organic Dried Mango with a FOUND Elderflower Sparkling Water. SO YUMMY!!

3. Motivational. Posters. EVERYWHERE. Literally everywhere I turned there was a poster telling me to continue doing what I love and I loved it!! I was introduced to many new quotes, along with some of my favorites. Positivity was all around! Along with the motivational posters, each office and conference room was named something hilarious. There was a “Pokemon” office and a “Leggo my Eggo” conference room, to name a few.

4. “The Weekly Push” - this is a weekly update posted inside the stalls of each bathroom stall that gives insight on specific Q & A’s, How To’s and updates on how Facebook is doing as a whole company. Besides the articles on the stall doors, these restrooms are DECKED OUT! Essentials such as sanitary items, deodorant, toothbrushes, floss and mouthwash are provided in each of the restrooms. Forgetting something essential at home is so annoying, but Facebook has helped employees by providing everything that they may need to be comfortable in the office.

5. My favorite thing about FacebookNY’s office is none other than the FOOD. Gourmet food is provided for breakfast, lunch and dinner. Desimone's is a cafeteria set up like a school cafeteria, but with a more adult feel to it. Cafeteria tables are set up and employees actually sit next to each other and socialize. The chef’s prepare food for all dietary restrictions. There is also an extravagant salad bar with any salad item you can imagine, a make-your-own sandwich bar that ends with panini grills and even an ice cream cart filled with your favorite flavors of organic ice cream!

Every Thursday from 5pm-7pm a happy hour mixer happens in the cafeteria. The awesome event staff that organizes this event, features different vendors with yummy snacks and treats every week! This happy hour happened to be SWEETER than any normal happy hour, because we were in attendance with a Hotpoppin® Gourmet Popcorn Bar bar and a Sugaire® Organic Cotton Candy hot chocolate infusion bar! While all of the employees were enjoying their Chinese takeout inspired dinners and taking pictures in the photo booth, they were stopping by our tables for some popcorn and hot chocolate!

My team and I had an unforgettable experience at the Facebook office. Our clients, Carolyn Nagler & Daniel Stokes, took such great care of us and we can’t wait to be back again to make Facebook a little bit sweeter!!

Make Your Life Sweeter,

- Yasmeen

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