Last weekend, our team was invited to attend the 2019 Forbes CMO Summit! Here, Chief Marketing Officers from across the world gathered at the Ritz Carlton in beautiful Southern California. Speakers and experts explored the most cutting edge marketing, branding and advertising strategies. 

Guests started their morning the right way with a variety of Make Your Life Sweeter® treats! Centerpieces included martini glasses filled with Italian Cream Cake and Confetti Hotpoppin gourmet popcorn. In addition, guests enjoyed individual donut holes with a delectable chocolate sauce drizzle. 

Don’t worry: we didn’t forget the afternoon pick-me-up. Attendees took a break for our scrumptious Make Your Life Sweeter® chocolate truffles, Better Than Chicago Hotpoppin popcorn, custom CMO Forbes macaroons and white chocolate lemon cream almonds. Y. U. M. 

In the spirit of the event, we brought a signature, color changing beverage: “The Dreamer.”

Last, but certainly not least, we were invited to a Forbes cocktail hour. At the open bar, people could add our edible vapor insion to any drink. There was a crowd around the Zphere assembly line all night!

Once dinner began, we prepared the Affogato bar: gelato ice cream topped with Sugaire and french press, hot coffee! It was the perfect treat to end a sweet weekend! 

Fortunately, our team was able to take away as much as we brought to the weekend. Marketing masterminds like Andrea Mallard from Pinterest, Eric Edge from Postmates, and Ronalee Zarate from the Los Angeles Rams imparted their expertise and left everyone with a new perspective. Thank you to Forbes and all of the amazing attendees.

Make Your Life Sweeter,

Yasmeen

Saks is a chain of luxury department stores spanning all around the country. Anyone who’s anyone can shop till they drop at this remarkably chic store. Every year, Saks outshines and puts their clients satisfaction above all else. This year, the Make Your Life Sweeter® team was asked to incorporate a little sweetness to this quarters annual storewide breakfast, and we were thrilled!

The Make Your Life Sweeter® team arrived at the legendary fifth avenue flagship store for the event. My team and I were ready to take on anything! We were instructed to the 6th floor, where we began setup. While we were setting up, I was able to meet and interact with most of the team that had organized the event. I was so lucky to have met such an intelligent and humble group of people!

As employees started to make their way up to the sixth floor, they were welcomed with a Make Your Life Sweeter® Breakfast Bar! On either side of the table, you were able to choose between a Sugaire® Organic Cotton Candy Hot Coffee or Hot Tea Infusion Bar with customized Saks Hashtag Flags! After guests chose their preferred beverage option, they made their way to the Make Your Life Sweeter® Breakfast Station where they were able to choose between a Caramel Frappuccino, Morning Latte, Glazed Donut or Strawberry Parfait flavored customized Saks Macaron! If you didn’t want to partake in the Macaron tasting, Make Your Life Sweeter® also had specialized glazed donut holes with Sea Salt Caramel flavored organic cotton candy!

After serving over 100 eager Saks employees in under 45 minutes, everyone took their seats to begin the meeting. I was fortunate enough to hear the President of Saks - Marc Metrick, speak to his fellow Saks team. It’s so inspiring to listen to someone talk about something their so passionate about, I was so thankful for the opportunity! The meeting ended with a fashion show featuring Saks’ own employees!

It’s crazy for me to think that just 8 short months ago I was across the street watching the famous window display show that Saks illustrates every Holiday season, and now I am welcomed in like one of their own. I am so thankful for all of the opportunities and friendships that I have had through this amazing journey, I can’t wait for our next event with Saks!

Make Your Life Sweeter,

- Yasmeen

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Last April, my team and I had the opportunity to fly out to Chicago to Make Life a Little Sweeter® for the newest TIGI® concept salons grand opening!

Located on Michigan Ave. and right across the street from Chicago’s most iconic bean sculpture, stood TIGI’s newest and most prominent concept salon, called Fuga Centro.

As we arrived, we were greeted by the fabulous as ever TIGI® team and directed to our table. It was enlightening to see how TIGI® was incorporated into every single detail of the salon. From the shampoo bottles, to the complimentary photo booth, everything was perfectly branded.

As guests began to make their way into the salon, they were welcomed with a Make Your Life Sweeter® Artisanal Truffle Bar with custom TIGI® takeaway truffle boxes. Everyone had the opportunity to choose up to four of their favorite truffles to take home in a chic TIGI® branded chocolate box.

As the night progressed, guests were treated with light bites and conversations. By the end of the party, our Make Your Life Sweeter® table had been the talk of the show, everyone couldn’t get enough! It was such a magical evening and I cannot wait to see the amazing TIGI® team again for their next event!

Make Your Life Sweeter,

- Yasmeen

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