Last weekend, our team was invited to attend the 2019 Forbes CMO Summit! Here, Chief Marketing Officers from across the world gathered at the Ritz Carlton in beautiful Southern California. Speakers and experts explored the most cutting edge marketing, branding and advertising strategies. 

Guests started their morning the right way with a variety of Make Your Life Sweeter® treats! Centerpieces included martini glasses filled with Italian Cream Cake and Confetti Hotpoppin gourmet popcorn. In addition, guests enjoyed individual donut holes with a delectable chocolate sauce drizzle. 

Don’t worry: we didn’t forget the afternoon pick-me-up. Attendees took a break for our scrumptious Make Your Life Sweeter® chocolate truffles, Better Than Chicago Hotpoppin popcorn, custom CMO Forbes macaroons and white chocolate lemon cream almonds. Y. U. M. 

In the spirit of the event, we brought a signature, color changing beverage: “The Dreamer.”

Last, but certainly not least, we were invited to a Forbes cocktail hour. At the open bar, people could add our edible vapor insion to any drink. There was a crowd around the Zphere assembly line all night!

Once dinner began, we prepared the Affogato bar: gelato ice cream topped with Sugaire and french press, hot coffee! It was the perfect treat to end a sweet weekend! 

Fortunately, our team was able to take away as much as we brought to the weekend. Marketing masterminds like Andrea Mallard from Pinterest, Eric Edge from Postmates, and Ronalee Zarate from the Los Angeles Rams imparted their expertise and left everyone with a new perspective. Thank you to Forbes and all of the amazing attendees.

Make Your Life Sweeter,

Yasmeen

Children’s Cancer Fund® is a nonprofit organization based in Dallas, Texas that generates funds through several fundraising events throughout the year and private donations. This year, the Make Your Life Sweeter® team was honored to have attended the 31st annual Children’s Cancer Fund® Gala held at the beautiful Hilton Anatole hotel.

My team and I arrived at the Hilton Anatole to setup for the nights event. As we set up, we were welcomed with the biggest smiles and loudest laughs from all the children attending the Gala! As guests started to arrive for the silent auction, they were welcomed with a Make Your Life Sweeter® Dessert Bar with an assortment of Le Mod Macarons and ModChocolate Artisanal Truffles! Everyone couldn’t get enough and they were all having such a Sweet time eating light bites while walking around the auction.

In the kids room, The Make Your Life Sweeter® team was having an awesome time hanging out with all the children walking in the nights event! As all of the children played backstage, they were able to grab from a custom Make Your Life Sweeter® dessert bar made specially for the Children’s Cancer Fund® Gala! All of the kids (and even some of the adults) Loved our HotPoppin® Gourmet Popcorn Bar and Sugaire® Organic Cotton Candy Tasting Bar with glow in the dark cotton candy! We couldn’t stop giving popcorn to all of the SWEET little faces backstage!

Thanks to the fabulous team over at Children’s Cancer Fund® Gala, my team and I were given an amazing table at the Gala to enjoy with family and friends! We had such a great time and were so thankful to have had the opportunity to attend the Gala and watch all of the joyous faces up on stage! The Children’s Cancer Fund® Gala is such an important and beautiful nonprofit organization. I am so honored to attend every year, and cannot wait to see what sweet treats we can think of for next year!

Make Your Life Sweeter,

- Yasmeen

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Ulta® Beauty is a multi-million dollar company with cosmetic stores all around the country. They specialize in cosmetics, fragrances, skincare and hair products. Every year, they hold an elaborate convention for all Ulta® General Managers around the country to show the newest products for the next fiscal year. This year, the annual Ulta® Convention was held in Atlanta, Georgia.

Anyone who’s anyone is at the Ulta® convention. It’s an entire convention center filled with rows and rows of endless products as far as the eye can see. One of our favorite clients, Drybar®, was even in attendance! When they asked if the Make Your Life Sweeter® team would be able to make life a little Sweeter for everyone, we couldn’t refuse!

Before we left for Atlanta, one of our most beloved clients reached out for a little Sweetness, so we came prepared to setup some SWEET treats for both the Drybar® and L’Orèal Matrix Booth! My team and I arrived to the convention center a day early to setup for all of the events.

The day of the event, the Make Your Life Sweeter® team split into two in order to divide and conquer, we were ready for anything! As attendees started to make their way into the Atlanta Convention Center, they were welcomed with a Sugaire® Organic Cotton Candy Infusion and HotPoppin® Gourmet Popcorn Bar with customized DryBar® hashtag flag straws. The DryBar® booth was popping with their own personal DJ and hair tutorials, everyone was having such a great time at the DryBar® booth, we couldn’t stop giving away product!

Down the hall, the rest of the Make Your Life Sweeter® team was just finishing setting up for their booth of Sweetness! Guests were greeted with a Le Mod Gourmet Macaron tasting bar with Coconut flavored Gelato! Guests were thrilled to have a sweet treat while learning more about L’Orèal’s newest products.

The Make Your Life Sweeter® team had such an amazing time at Ulta’s 2019 General Managers Convention and we cannot wait for next year!

Make Your Life Sweeter

- Yasmeen

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YPO is the premier leadership organization for chief executives all around the world. The Dallas chapter, holds some of the most prominent and endearing individuals that YPO has ever known.

Every month, the chapter comes together to discuss worldly affairs. This past December, the YPO Dallas Chapter celebrated the holiday season by putting together an elaborate “Dine Around” for all of their members.

The YPO Dine Around is considered an elaborate soiree for all guests that attend. Members make their way from home to home of their fellow friends to enjoy delicious food and great company. The YPO Dine Around was held on the first of December, all members of the Dallas chapter dressed in exquisite evening wear and made their way to each-other’s home, chauffeured in the sleekest of vehicles.

Make Your Life Sweeter® was asked by the events team at YPO to incorporate our sweet products into the last installment of the YPO Dine Around. As members made their way to everyones home, my team and I arrived to the elaborate Maplewood Social Club located in downtown Dallas to set up for the last event of the evening.

As YPO Members made their way to the Maplewood, they were welcomed with a La Mod™ Macaron Tasting Bar, HotPoppin® Gourmet Popcorn Bar and a ModSweets Artisanal Chocolate Bar. As the night progressed, everyone couldn’t get enough of our sweet treats! I was so honored to have been asked by YPO to be incorporated into the night’s festivities and cannot wait to see what the future holds!

Make Your Life Sweeter,

- Yasmeen

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PriceWaterhouseCoopers is a professional services network with facilities all around the globe. They are the second largest professional services firm in the world and house over 250,000 employees. This past November, we were asked by the events team at PWC to incorporate Make Your Life Sweeter® products on every floor for the Grand Opening of their new high-rise in Dallas!

Being one of the biggest and most elaborate events we had ever done, I so graciously accepted the proposal and we started planning for the big day. As November came, the team at PWC and I had finally pieced together every detail for the amazing event, and I was ecstatic for the Grand Opening.

Make Your Life Sweeter® was incorporated into every floor of the new building for the opening. We had a Sugaire® Organic Cotton Candy Hot Tea bar on the 15th floor, a HotPoppin® Gourmet Popcorn Bar on the 17th, 400 Assorted Sugaire® Organic Cotton Candy Pints on the 19th, and a ModSweets Artisanal Chocolate tasting and Sugaire® Organic Cotton Candy Infusion bar on the 20th.

With a full itinerary, my team and I arrived on Sunday afternoon to begin setting up for Mondays event. As the day of the event came around, we were ready for anything.

When we entered the newly renovated high-rise building in the heart of Dallas, I was astounded at how beautiful everything was. Every part of the new building was customized to fit into PWC standards. There were creative working areas, flamboyant conference rooms and spacious kitchen areas. Everything a person could ever need to have a successful work day.

As fellow PWC employees started to make their way into the building, they were taken aback by all of the sweet treats that were provided by the Make Your Life Sweeter® team. People were going floor to floor just to grab everything that we offered!

As the workday came to an end, all PWC employees made their way back to their desks to get some work done before the end of the day. As they started to clear out, my team and I started packing up and heading downstairs for the next installment of our event.

We met the PWC Events team downstairs in the main lobby to begin setup of the Ribbon Cutting Ceremony. As the corporate day ended, fellow PWC employees made their way to the lobby to finalize the Grand Opening of their newest building! The Make Your Life Sweeter® team was making everyones night by providing a La Mod™ Macaron Tower with a Sugaire® Organic Cotton Candy Infusion Bar. Everyone loved the sweet treats and I am so thankful that we had the opportunity to Make Life a Little Sweeter for the amazing team over at PWC!

Make Your Life Sweeter,

- Yasmeen

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