Armstrong McCall World’s Fair is a hair show that specializes in educating and developing hair stylists all around America. Every year, Armstrong McCall is the leading educator in the newest trends and tools. This year, Armstrong McCall decided to set up shop in San Antonio for their annual three day convention. When I was asked to incorporate a little Sweetness to the fabulous Conair booth, I was happy to oblige!

My team arrived at Henry B. Gonzalez Convention Center in San Antonio to begin setup for the three day extravaganza. As the Make Your Life Sweeter team made their way through the convention, we were thrilled to find that we would be incorporating a little sweetness to the most elaborate booth in the entire show! Conair was situated right in the middle of the convention center, making it the perfect stop for all attendees. As my team began setup, we were greeted with warm welcomes and kind smiles from everyone at the Conair booth.

As the World’s Fair Hair Show started commencement, the Make Your Life Sweeter was ready to serve some sweet treats for all convention goer’s. As guests made their way through the arena, they all stopped and watched in amazement as Conair’s top hair guru’s graced the stage to present tutorials, insights and advice to all that listened. All attendees were greeted with a Hotpoppin Gourmet Popcorn Bar with your choice of five different flavors, as well as a Sugaire Tasting Bar with your choice of either banana or pineapple flavored organic cotton candy!

As the day’s progressed, more and more guests flocked toward the Conair booth with the promise of one of a kind hair comprehension (as well as some pretty awesome sweet treats)! Throughout the three day period, the Make Your Life Sweeter team served over 2,500 people! I am so thankful for the amazing opportunities that Conair has bestowed on my team and I, and I cannot wait to see what lies ahead for the Make Your Life Sweeter and Conair collaboration!

Make Your Life Sweeter

- Yasmeen

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Conair® is a billion dollar company that specializes in selling beauty and health products for both consumers and professionals all around the world. Every year, Conair® attends an elaborate beauty convention that takes place over the course of 3 days in the great city of Orlando! This year, I was asked by the team at Conair® to bring a little extra Sweetness to their booth, and I was thrilled to do so!

The Make Your Life Sweeter® team arrived in Orlando the day before the convention to begin setup for the event. As we made our way through the facility, we were able to get a first look at the entire convention center that was to be completely transformed into an elaborate show the next day. It was amazing to have had the opportunity to see just how much work goes into one show. From placing carpet to hanging wall mounts, everyone was rushing and working diligently to insure a smooth convention for the coming weekend.

As we descended on our first day of Premier Orlando, the Make Your Life Sweeter® team was ready for anything. We arrived a few hours before showtime to insure that everything was perfect for the Conair® Puremix booth. As guests started to pour in the convention center and making their way over to our booth, they were all greeted with a customized Conair® Sugaire® Organic Cotton Candy Hot Tea Infusion Bar and a HotPoppin® Gourmet Popcorn Bar with assorted flavors.

As attendees stopped to grab a sweet treat, they were greeted by the fabulous team at Conair®! All convention goers was informed on the newest Conair® product hitting the shelves and were even given free samples to take home! Over the course of 3 days, the Make Your Life Sweeter® team served over 1,000 eager customers!

Throughout the convention, I was able to walk around and see all of the newest trends in the haircare and makeup world. I was blown away by the magnitude and the beauty of the show, and all the hard work that goes into creating such an elaborate and amazing convention. The Make Your Life Sweeter® team had such an amazing time at the Premier Convention in Orlando and I cannot wait to see what the Make Your Life Sweeter® and Conair® team collaborate with in the future!

Make Your Life Sweeter

- Yasmeen

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The Metropolitan Museum of Art is one the finest and largest museums in the entire world. They house over 5,000 years worth of art and history and welcome over 7 million people per year. The Met is one the most well known and extravagant museums in the United States.

Throughout the year, the Met holds multiple soirees in the great hall and other important areas of the museum. This year, the Met held a lavish party for all of their current members called the “Grand Tour”. All members are able to live out their inner “Night at the Museum” dreams and walk around the entire museum with their designated tour guide throughout the night. The Make Your Life Sweeter® team had the remarkable opportunity to participate and bring a little sweetness to the nights event!

As my team and I arrived to the Met, we were directed through the back of the exhibit halls and made our way up to the special events executive office. I loved it because we were able to see the intricate workings of what goes into making the Met what it is. As we arrived to meet the fabulous Met Special Events team, we were directed to our designated hall and where given our credentials.

As guests entered the American Wing in their tour, they were greeted with a Make Your Life Sweeter® HotPoppin® Gourmet Popcorn Dessert Bar with a plethora of flavors! We were the talk of the night as everyone kept coming up to our booth to grab seconds (some even thirds!).

I could not have chosen a more beautiful and serene place to help cater an event. Everything was so picturesque and elegant, I couldn’t stop taking pictures! I am so thankful for this opportunity and look forward for what’s to come!

Make Your Life Sweeter,

- Yasmeen

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"For more than 10 years, Parkinson Voice Project® has specialized in restoring the voices of those with Parkinson’s disease. We treat patients in our clinic, conduct research, and train speech-language pathologists in our unique therapy programs." 

Parkinson's Voice Project® is a nonprofit located in Richardson, Texas. Their mission is to help and preserve the voices of each and every individual that suffers from Parkinson's disease. Through intensive speech therapy, research, support and community awareness; Parkinson's Voice Project hopes to one day collaborate  with other like-minded and compassionate Speech Pathologists to help others around the world.

Nonprofit's are near and dear to my heart as I have a nonprofit myself. Random Acts of Sweetness® was created with the aim of celebrating and giving back to individuals who spread sweetness without expecting anything back in return. I have recently returned from a trip to India where I visited neighboring villages, orphanages and schools. I always try to give back whenever and wherever I can.

So when the Make Your Life Sweeter® team was asked by the Parkinson's Foundation to help Make Life a Little Sweeter for their fellow guests; we were thrilled to be able to give back to a fellow Nonprofit. 

My team and I set up a SUGAIRE® Organic Cotton Candy Infusion Bar with Piña Colada cotton candy and sparkling water; as well as a HotPoppin® Gourmet Popcorn Bar with your choice of Margarita, Better Than Chicago or Salted Pecan Praline Crunch popcorn.

As guests flooded in, they couldn't get enough of our gourmet popcorn and SWEET drinks! It also helped that we had a special VIP employee going around. My son, Zain Tadia helped hand out HotPoppin® Gourmet Popcorn to eagerly awaiting people (I think they loved him more than our popcorn!)

It was such a sweet evening and I was so honored to of been able to Make Life a Little Sweeter for everyone at the Parkinson's Voice Project®!

Make Your Life Sweeter,

- Yasmeen

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