The Heartbeat
of the World Cup
The official FIFA World Cup 2026 volunteer uniform -- revealed in Dallas.
North Texas FWC Organizing Committee · Fair Park Food and Fiber Pavilion
The Heartbeat of
the World Cup, Revealed
Fair Park Food and Fiber Pavilion · Dallas, TX
More than one million people applied. Nearly 6,100 were chosen. And on this day at the Food and Fiber Pavilion at Fair Park, the official uniform of the FIFA World Cup 2026 Dallas volunteers was unveiled to VIPs and media for the very first time -- marking a historic milestone in the countdown to the world's biggest sporting event.
The North Texas FWC Organizing Committee -- led by President Monica Paul, Co-Chairs Dan Hunt and Nina Vaca, and Chief Marketing Officer Noelle LeVeaux -- has spent years building toward this moment. This is the city that will host nine FIFA World Cup 2026 matches, the most of any host city, including a semi-final at Dallas Stadium in Arlington. And the people standing in front of the world wearing these uniforms are the ones who will make it all possible.
Dallas does not just host the world. Dallas welcomes it. These volunteers are the proof.
ZIYĀ by Make Your Life Sweeter was there to capture the moment. As volunteers stepped into their official adidas kits for the first time -- the heart-shaped motif, the Dallas host city patches, the varsity-inspired jacket -- ZIYĀ transformed each one into a custom AI watercolor portrait. A wearable, keepable, shareable piece of art that said: you are not just a volunteer. You are a work of art, and this moment is worth remembering forever.
Behind this extraordinary event were two people who believed from the beginning -- Noelle LeVeaux, whose vision for this uniform reveal set the tone for how Dallas would introduce its volunteers to the world, and Anita, whose trust and hard work made the ZIYĀ experience possible. This gallery is as much theirs as it is the volunteers'.
9
FIFA matches in Dallas -- most of any host city
6,100
Volunteers selected for Dallas and North Texas
1M+
People who applied to volunteer -- largest in FIFA history
$1.5B+
Estimated economic impact on the DFW region
Dallas Welcomes
the World
The official FIFA World Cup 2026 volunteer uniform -- designed by adidas and featuring the tournament's heart-shaped motif and Dallas host city patches -- was unveiled at the Food and Fiber Pavilion at Fair Park in Dallas to an audience of VIPs and media.
The North Texas FWC Organizing Committee is the official entity responsible for planning and delivering the FIFA World Cup 2026 experience in North Texas. Dallas will host nine matches including a semi-final at Dallas Stadium in Arlington, the International Broadcast Center at the Kay Bailey Hutchison Convention Center, and a free, multi-week FIFA Fan Festival at Fair Park welcoming up to 35,000 people daily.
Make Your Life Sweeter was honored to bring ZIYĀ to this historic event -- capturing Dallas volunteers in their new uniforms as custom AI watercolor portraits, celebrating the people who will welcome the world to Texas this summer.
The Event
FIFA World Cup 2026 Dallas Volunteer Uniform Reveal
VIP and Media Event
Food and Fiber Pavilion, Fair Park · Dallas, TX
North Texas FWC Organizing Committee
Key Leaders
Monica Paul — President, North Texas FWC Organizing Committee
Noelle LeVeaux — Chief Marketing Officer
Dan Hunt & Nina Vaca — Co-Chairs
Allie Dunlap — Director of Volunteer Services
The Uniform
Designed by adidas · Features the FIFA World Cup 2026 visual identity and heart-shaped motif · Dallas-specific host city patches · Includes jacket, T-shirts, shorts, joggers, cap, sneakers, socks, and waist bag
Experience by Make Your Life Sweeter
ZIYĀ AI Watercolor Portrait Experience
Custom AI watercolor portraits of Dallas FIFA volunteers in their official uniforms. Available for sports events, brand launches, VIP hospitality, and luxury experiences in Dallas, New York, and worldwide.
ZIYĀ at FIFA Dallas 2026
The North Texas FWC Organizing Committee hosted a VIP and media event at the Food and Fiber Pavilion at Fair Park in Dallas to unveil the official FIFA World Cup 2026 volunteer uniforms. The event celebrated the Dallas volunteers -- more than 6,100 selected from over one million applicants -- and featured the ZIYĀ AI Watercolor Portrait Experience by Make Your Life Sweeter, creating custom AI watercolor portraits of volunteers in their new uniforms for the very first time.
The FIFA World Cup 2026 volunteer uniform was designed by adidas and features the tournament's visual identity along with the Volunteer Programme's signature heart-shaped motif, recognising volunteers as the heartbeat of the tournament. The full kit includes sneakers, socks, a mid-layer jacket, T-shirts, shorts, joggers, a cap, and a waist bag, plus Dallas-specific host city patches inspired by North American varsity jacket culture.
Noelle LeVeaux is the Chief Marketing Officer of the North Texas FWC Organizing Committee. She leads all marketing and communications strategy for the Dallas FIFA World Cup 2026 host city experience, including the FIFA Fan Festival at Fair Park, which will welcome up to 35,000 people per day entirely free of charge. LeVeaux has been a leading public voice in communicating Dallas's role as the premier host city for the 2026 tournament.
The North Texas FWC Organizing Committee is the official entity responsible for planning and delivering the FIFA World Cup 2026 experience in North Texas. Dallas will host nine matches -- the most of any host city -- including a semi-final at Dallas Stadium in Arlington. The committee is led by President Monica Paul, Co-Chairs Dan Hunt and Nina Vaca, and a full staff. The estimated economic impact on the DFW region is $1.5 to $2 billion. Learn more at dallasfwc26.com.
The FIFA Fan Festival Dallas will be held at Fair Park, home to the historic Cotton Bowl, with live match viewing at the Dos Equis Pavilion. The festival will run for at least 34 days, showing 98 matches on giant screens, and will welcome up to 35,000 people per day entirely free of charge. The Dallas volunteer center and uniform distribution center are also located at the Food and Fiber Pavilion at Fair Park.
Yes. ZIYĀ by Make Your Life Sweeter is available for sports events, uniform reveals, product launches, brand activations, VIP hospitality, and luxury corporate events. ZIYĀ has been featured at events for the FIFA World Cup 2026 Dallas, Neiman Marcus, the Children's Cancer Fund, Visit Dallas, Vogel Alcove, and more. Available in Dallas, New York, and worldwide. Visit makeyourlifesweeter.com or call 214.500.3725.
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