Sephora is one of the most popular and influential makeup companies in the entire country. Each year, Sephora generates millions on revenue through their stores. Sephora is a company that belongs to anyone, no matter age, gender or race. You find what you need (and let’s be honest, probably a little more)! When Make Your Life Sweeter® was asked to help incorporate a little sweetness into one of their biggest events, we were happy to oblige!

My team and I arrived to New York to begin setup for the Sephora event that would take place over the course of two days. Located at the most pristine shopping mall in all of New York, Hudson Yards was calling our name. As we arrived to Hudson Yards, my team and I made our way through the mall and up to the third floor, where we laid our eyes on the most beautiful Sephora in the entire city.  As we made our way inside, I was welcomed by the fabulous Sephora team and felt right at home! The Make Your Life Sweeter® team began setup and we got straight to work!

Sephora was hosting no other than Elaine Welteroth! Former Editor in Chief of Teen Vogue, and newly established bestselling author of “More than Enough” ! I had the opportunity to work with Elaine in the past when she was at Teen Vogue and was so thankful to have had the opportunity to catch up! As guests waited eagerly to meet Elaine, they were welcomed with a Sugaire® Organic Cotton Candy Infusion Bar with a Passion fruit sparkling lemonade and your choice of organic cotton candy! Everyone was thrilled to have a sweet treat and were even coming back for seconds! For V.I.P guests, Make Your Life Sweeter® offered a custom Sephora ModChocolate Artisanal Truffles Bar with customized 2 piece Sephora gold keepsake boxes to take home! As the event progressed to its second day, we were welcomed with even more eager customers looking for a Sweet treat! 

I cannot thank the team over at Sephora enough for such a remarkable opportunity and for treating the Make Your Life Sweeter® team as one of their own! I cannot wait to see what other collaborations the Sephora and Make Your Life Sweeter® team will think of next!

Make Your Life Sweeter

- Yasmeen

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Neiman Marcus is a world renowned department store that specializes in high fashion with stores that span all around the country.

Every year, Neiman Marcus hosts a four day conference for all of their managers around the country. For 12 straight hours, everyones itineraries are stacked with meetings, discussions and dinners. With the main goal being to inform and educate on everything from fashion to brand marketing. 

This year's conclave was held at the exquisite Adolphus hotel in downtown Dallas. The Adolphus is a historical landmark in the main street district of Downtown Dallas. The building brings a classy yet eccentric feel to the area, making it a perfect place to host over 50 PR Managers from all of the Neiman Marcus stores around the country.

The Make Your Life Sweeter® team and I set up a beautiful display for Tuesday's break between sessions. We had a table full of ModSweets™, Sugaire®, HotPoppin® and an assortment of Infusion Kits. 

The guests were all able to take an item from the display table. Everyone loved the chic packaging of our ModSweets™ line and the customization on the Sugaire® pints. 

I had the chance to speak at the Neiman Marcus PR Manager Conference and was so thrilled for the opportunity! As everyone broke for lunch, my team and I swooped into the conference room to set up for my presentation. After lunch ended and everyone had made it back to their seats, I was given an extraordinarily kind and heartwarming introduction from a fellow client and dear friend, Mimi Sterling. 

As I presented my line of gourmet sweets to the Neiman Marcus managers, the Make Your Life Sweeter® team went around and did a personal Sugaire® Organic Cotton Candy infusion for each and every individual in the room. They loved the idea and the customization of each and every straw. It was a huge hit!

I am so honored to have been given the extraordinary opportunity to present my business to the company that got me to where I am today. 

Make Your Life Sweeter

- Yasmeen

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