A Sweet Night in New York City: Make Your Life Sweeter at the FIFA Club World Cup Rooftop Event
CLIENT: FIFA CLUB WORLD CUP launch party
VENUE: TIMES SQUARE, NYC - overlooking the empire state building
GUEST COUNT: 100 VIPs for Fifa’s top world cup sponsors
DATE OF EVENT: APRIL 28, 2025
a rooftop moment with the fifa club world cup trophy
Traveling to New York City is always a thrill, but this trip was truly something special. My Make Your Life Sweeter® team and I had the incredible opportunity to create a one-of-a-kind dessert experience for the FIFA Rooftop Event hosted at the Moxy Times Square. The rooftop provided a stunning backdrop of the city lights, setting the perfect tone for an unforgettable evening with FIFA sponsors from around the world.
One of the most exciting elements of the night was the display of the FIFA Club World Cup 2025 Trophy. Watching guests light up as they approached the trophy made the evening feel even more momentous. It was an honor to elevate such a globally recognized event with a uniquely sweet touch.
fifteen flavor of fun: our gourmet salt water taffy experience
For this activation, my team and I curated a Gourmet Salt Water Taffy Experience featuring 15 unique flavors, each handcrafted to surprise and delight. To make the moment extra memorable, I personally created custom FIFA-logoed Mini Mod Jars for every guest. They were invited to build their own take-home jar by selecting 6–7 pieces of their favorite taffy flavors. Seeing grown adults smile like children while choosing their pieces reminded me exactly why I started this company—to spark joy through small, meaningful, flavorful moments.
These bite-sized sweets became instant conversation starters and added a gourmet twist to the event’s hospitality. Each treat was meticulously designed to match the event’s branding, making every bite as visually stunning as it was delicious.
Branded Bites & Mingling Moments
Throughout the night, while sponsors mingled, networked, and enjoyed the rooftop atmosphere, we passed around custom-printed macarons and chocolate-covered Oreos, each adorned with FIFA branding.
Bringing Sweetness to the Global Stage
Bringing sweetness to high-level global events like this continues to be one of my favorite parts of what we do. I am endlessly proud of my team and deeply grateful for opportunities like this—where creativity, experiential hospitality, and international moments all collide in the most delicious way.
