TIGI Copyright Launch

"When we couldn't find the products we wanted, we made them ourselves."

- Anthony Mascolo

TIGI® Founder and International Artistic Director

"By Hairdressers, for Hairdressers" Is the motto for the amazing company that provides top of the line hair care products to salons around the world. 

TIGI's newest product, "TIGI® COPYRIGHT" is hitting the shelfs this month to hundreds of salons. With this newest product, every client will have the chance to customize their own personal hair products that fit perfectly to their individual selves. 

Because of the personalized customization of TIGI® COPYRIGHTthe Make Your Life Sweeter® team was asked to attend the launch party in New York to create a sweet treat for their guests. 

The event was located at TIGI's hair academy in SOHO, making it the perfect spot for a fashionably chic party. The Make Your Life Sweeter® team and I set up a Sugaire® Organic Cotton Candy Infusion Bar with Sparkling water and the guests choice of either Mango, Passion Fruit or Rose Gold Cotton Candy. Following in the trend of the newest TIGI® personalized product, everything about our services was customized. We provided custom hashtag flags for our straws, put the TIGI® COPYRIGHT logo onto our pints and we even supplied take home infusion kits for every person to take at the end of the night with a customized sweat treat.

The launch party was stunning. Everything followed a white color scheme, making the room chic and stylish. Waiters walked around with mini tacos placed in cut limes and veggie spring rolls placed atheistically onto the tray. 

To celebrate their newest product, TIGI® put on a runway hair show for their guests, and let me just say, it was amazing. In attendance was no other than the TIGI® Founder himself, Anthony Mascolo. I had the remarkable opportunity to meet Anthony and could not have met a nicer person who cares so deeply for his company and his employees. 

Everyone at the TIGI® COPYRIGHT launch party were so welcoming to my team and I and could not have asked for a better night in NYC.                    

Make Your Life Sweeter,

- Yasmeen

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