2018 ULTA Convention

Over the past few months, the Make Your Life Sweeter® team has had the opportunity to work closely with the California- based chain of salons known as Drybar. I have come to know this team of amazing people personally and was so thankful to work hand and hand with them at the annual Ulta Convention in Houston, Texas.

Ulta Beauty is a nationwide cosmetic store that sells everything from eyeshadow pallets to curling irons. Their stores carry the most popular makeup and haircare brands in the country, so naturally, when we had the opportunity this last April to attend their convention, we couldn't turn it down.

My team and I drove to Houston the day before to meet the Drybar team and get a feel for the convention center. I'm so glad we had the chance to see everything the day before because it was like magic the next day. Chandeliers were hanging from the ceiling, carpet lined the aisles (which was not there 12 hours earlier) and booths as far as the eye could see were set up, each a different brand of makeup or hair care.

My favorite booth had to in fact be Drybar's. They had granite countertops set up for their hair table, yellow chandeliers made out of their signature hairdryers and they even had a hair DJ behind the booth spinning tracks the whole day. But my all time favorite part of the booth had to of been the SUGAIRE® Organic cotton Candy Martini with sparkling water!

Situated on either side, were SUGAIRE® Texture Takeover booths to celebrate the launch of Drybar's newest products. As General managers from all Ulta stores across the country started flooding in, they couldn't help but get excited for this sweet treat!

Throughout the day, I had the opportunity to walk around and see all the different booths that were on display. From dancing cowboys to an underwater paradise, each one was unique in its own way. 

The Make Your Life Sweeter® team had the best time at the Ulta Convention! We made friends and memories that will stay with us for a long while. I'm so thankful to of had the opportunity to attend and am so gracious to the wonderful Drybar team for inviting us to go!

Make Your Life Sweeter

- Yasmeen

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