Armstrong McCall World's Fair Hair Show

Armstrong McCall World’s Fair is a hair show that specializes in educating and developing hair stylists all around America. Every year, Armstrong McCall is the leading educator in the newest trends and tools. This year, Armstrong McCall decided to set up shop in San Antonio for their annual three day convention. When I was asked to incorporate a little Sweetness to the fabulous Conair booth, I was happy to oblige!

My team arrived at Henry B. Gonzalez Convention Center in San Antonio to begin setup for the three day extravaganza. As the Make Your Life Sweeter team made their way through the convention, we were thrilled to find that we would be incorporating a little sweetness to the most elaborate booth in the entire show! Conair was situated right in the middle of the convention center, making it the perfect stop for all attendees. As my team began setup, we were greeted with warm welcomes and kind smiles from everyone at the Conair booth.

As the World’s Fair Hair Show started commencement, the Make Your Life Sweeter was ready to serve some sweet treats for all convention goer’s. As guests made their way through the arena, they all stopped and watched in amazement as Conair’s top hair guru’s graced the stage to present tutorials, insights and advice to all that listened. All attendees were greeted with a Hotpoppin Gourmet Popcorn Bar with your choice of five different flavors, as well as a Sugaire Tasting Bar with your choice of either banana or pineapple flavored organic cotton candy!

As the day’s progressed, more and more guests flocked toward the Conair booth with the promise of one of a kind hair comprehension (as well as some pretty awesome sweet treats)! Throughout the three day period, the Make Your Life Sweeter team served over 2,500 people! I am so thankful for the amazing opportunities that Conair has bestowed on my team and I, and I cannot wait to see what lies ahead for the Make Your Life Sweeter and Conair collaboration!

Make Your Life Sweeter

- Yasmeen

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Saks Fifth Avenue - Storewide Breakfast

Saks is a chain of luxury department stores spanning all around the country. Anyone who’s anyone can shop till they drop at this remarkably chic store. Every year, Saks outshines and puts their clients satisfaction above all else. This year, the Make Your Life Sweeter® team was asked to incorporate a little sweetness to this quarters annual storewide breakfast, and we were thrilled!

The Make Your Life Sweeter® team arrived at the legendary fifth avenue flagship store for the event. My team and I were ready to take on anything! We were instructed to the 6th floor, where we began setup. While we were setting up, I was able to meet and interact with most of the team that had organized the event. I was so lucky to have met such an intelligent and humble group of people!

As employees started to make their way up to the sixth floor, they were welcomed with a Make Your Life Sweeter® Breakfast Bar! On either side of the table, you were able to choose between a Sugaire® Organic Cotton Candy Hot Coffee or Hot Tea Infusion Bar with customized Saks Hashtag Flags! After guests chose their preferred beverage option, they made their way to the Make Your Life Sweeter® Breakfast Station where they were able to choose between a Caramel Frappuccino, Morning Latte, Glazed Donut or Strawberry Parfait flavored customized Saks Macaron! If you didn’t want to partake in the Macaron tasting, Make Your Life Sweeter® also had specialized glazed donut holes with Sea Salt Caramel flavored organic cotton candy!

After serving over 100 eager Saks employees in under 45 minutes, everyone took their seats to begin the meeting. I was fortunate enough to hear the President of Saks - Marc Metrick, speak to his fellow Saks team. It’s so inspiring to listen to someone talk about something their so passionate about, I was so thankful for the opportunity! The meeting ended with a fashion show featuring Saks’ own employees!

It’s crazy for me to think that just 8 short months ago I was across the street watching the famous window display show that Saks illustrates every Holiday season, and now I am welcomed in like one of their own. I am so thankful for all of the opportunities and friendships that I have had through this amazing journey, I can’t wait for our next event with Saks!

Make Your Life Sweeter,

- Yasmeen

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Sephora - Color Up Close Event

Sephora is one of the most popular and influential makeup companies in the entire country. Each year, Sephora generates millions on revenue through their stores. Sephora is a company that belongs to anyone, no matter age, gender or race. You find what you need (and let’s be honest, probably a little more)! When Make Your Life Sweeter® was asked to help incorporate a little sweetness into one of their biggest events, we were happy to oblige!

My team and I arrived to New York to begin setup for the Sephora event that would take place over the course of two days. Located at the most pristine shopping mall in all of New York, Hudson Yards was calling our name. As we arrived to Hudson Yards, my team and I made our way through the mall and up to the third floor, where we laid our eyes on the most beautiful Sephora in the entire city.  As we made our way inside, I was welcomed by the fabulous Sephora team and felt right at home! The Make Your Life Sweeter® team began setup and we got straight to work!

Sephora was hosting no other than Elaine Welteroth! Former Editor in Chief of Teen Vogue, and newly established bestselling author of “More than Enough” ! I had the opportunity to work with Elaine in the past when she was at Teen Vogue and was so thankful to have had the opportunity to catch up! As guests waited eagerly to meet Elaine, they were welcomed with a Sugaire® Organic Cotton Candy Infusion Bar with a Passion fruit sparkling lemonade and your choice of organic cotton candy! Everyone was thrilled to have a sweet treat and were even coming back for seconds! For V.I.P guests, Make Your Life Sweeter® offered a custom Sephora ModChocolate Artisanal Truffles Bar with customized 2 piece Sephora gold keepsake boxes to take home! As the event progressed to its second day, we were welcomed with even more eager customers looking for a Sweet treat! 

I cannot thank the team over at Sephora enough for such a remarkable opportunity and for treating the Make Your Life Sweeter® team as one of their own! I cannot wait to see what other collaborations the Sephora and Make Your Life Sweeter® team will think of next!

Make Your Life Sweeter

- Yasmeen

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L'Oréal - VIP Insiders Event

L’Oréal is the biggest and most influential cosmetics company in the entire world. They supply everything from hair to skin products and continue to make the newest and most innovative products on the market. This past August, the Make Your Life Sweeter® team had the opportunity to make the night a little sweeter for a small cocktail party celebrating all that is L’Oréal!

As my team and I arrived to the Omni® Hotel located in the heart of downtown Dallas, I was reminded how beautiful of a place the Omni® is! We proceeded to the conference floor to begin setup for the nights event. When we arrived, we were greeted by the sweetest team over at L’Oréal and soon became quick friends!

As quests started to make their way into the room, they were greeted with a Fluffpop® Artisanal Miniature Gourmet Cotton Candy Live Spin Station with your choice of either Guava, Lychee, Pineapple or Strawberry flavored cotton candy! As I passed assorted flavors of Fluffpop® around the room, I was engulfed in eager and excited guests hoping to grab a taste of the sweet treat!

Throughout the night, those in attendance were welcomed with a variety of food options like street tacos, lobster rolls, sliders and even a diy salad table! As everyone conversed and danced through the night, they were able to remember the event perfectly with a very special and intricate photo-booth with your choice of wig!

It was such a magical night celebrating L’Oréal! The Make Your Life Sweeter® team cannot wait to collaborate with them again!

Make Your Life Sweeter,

- Yasmeen

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Neiman Marcus - Hudson Yards Pride Event

Neiman Marcus is a chain of luxury department stores with facilities all around the country. Every year, the Make Your Life Sweeter® team travels vigorously to multiple Neiman Marcus stores to provide one of a kind experiences for eager shoppers.

A few months ago, Neiman Marcus opened their latest store in the newly built shopping center in Hudson Yards. The Neiman’s team flew us out for the grand opening and we all had such a SWEET time! This past June, we were approached by Neiman Marcus Hudson Yards to participate in their fabulous Pride event at the store.

The Make Your Life Sweeter® team arrived in New York to prepare for the days event. As we arrived to Neiman’s, we were directed towards the front of the store, adjacent to the shoe department where we began our setup. As we started arranging our station, we were constantly being surrounded by eager shoppers inquiring about our activation. By the time the event started, the Make Your Life Sweeter® dessert station had a line out the door of ecstatic people who couldn’t wait to try our Sweet treats!

As Neiman Marcus shoppers made their way in, they were welcomed with an ModSweets Artisanal Truffle Bar and a customized Neiman Marcus Hotpoppin® Gourmet Popcorn Bar. Everyone had the opportunity to choose their preferred flavor of Popcorn and Truffle and couldn’t get enough!

Throughout the event, Neiman Marcus provided a live dj, refreshments and professional artists into the store to make the event POP! I couldn’t have thought of a better way to kick off Pride Month! I’m so honored to have had the opportunity to participate in such an amazing event! Can’t wait to see what Neiman Marcus has in store for us next!

Make Your Life Sweeter

- Yasmeen

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Facebook - Bring Your Kids To Work Day

Facebook is the most visited social media platform in the entire world. Every day, millions of users check into the site. With offices all around the world, Facebook is the most influential form of communication of the 21st century. 

The Facebook office located in New York City, is home to hundreds of eager and driven employees. Taking occupancy over multiple floors in one of New Works finest high-rises, everyone has more than enough space to fulfill their most creative potential in order to produce their best work.

This past June, I was asked to Make Life a little Sweeter for Facebooks annual “Bring your kids to work day”, and I was thrilled to be able to attend with my Sweet team!

My team and I arrived to the Facebook office the morning of the event and were greeted with the biggest smiles! Everyone was in such a great mood because of the days events. I was handed an abnormally large MetroCard with the days festivities printed on the back as the Make Your Life Sweeter® team was directed to the Instagram floor to begin setup.

As fellow Facebook employees made their way through the building with their children, they were all welcomed with a HotPoppin® Gourmet Popcorn Bar and a Sugaire® Organic Cotton Candy Custom Tasting Bar! We were placed right next to the complimentary Instagram juice and gelato bar, making it the perfect place to stop and grab a Sweet treat!

As the day progressed, I was able to walk around the Facebook and Instagram offices to see all the festivities that were brought out for this special day. They had face painting, balloon artists, book readings and even real life lego characters running around!

The Make Your Life Sweeter® team had such an amazing time and I am so thankful for such an amazing opportunity and chance to be able to hang out with the cutest kids all day! Can’t wait for next year!

Make Your Life Sweeter

- Yasmeen

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Premiere Orlando Beauty Show Convention

Conair® is a billion dollar company that specializes in selling beauty and health products for both consumers and professionals all around the world. Every year, Conair® attends an elaborate beauty convention that takes place over the course of 3 days in the great city of Orlando! This year, I was asked by the team at Conair® to bring a little extra Sweetness to their booth, and I was thrilled to do so!

The Make Your Life Sweeter® team arrived in Orlando the day before the convention to begin setup for the event. As we made our way through the facility, we were able to get a first look at the entire convention center that was to be completely transformed into an elaborate show the next day. It was amazing to have had the opportunity to see just how much work goes into one show. From placing carpet to hanging wall mounts, everyone was rushing and working diligently to insure a smooth convention for the coming weekend.

As we descended on our first day of Premier Orlando, the Make Your Life Sweeter® team was ready for anything. We arrived a few hours before showtime to insure that everything was perfect for the Conair® Puremix booth. As guests started to pour in the convention center and making their way over to our booth, they were all greeted with a customized Conair® Sugaire® Organic Cotton Candy Hot Tea Infusion Bar and a HotPoppin® Gourmet Popcorn Bar with assorted flavors.

As attendees stopped to grab a sweet treat, they were greeted by the fabulous team at Conair®! All convention goers was informed on the newest Conair® product hitting the shelves and were even given free samples to take home! Over the course of 3 days, the Make Your Life Sweeter® team served over 1,000 eager customers!

Throughout the convention, I was able to walk around and see all of the newest trends in the haircare and makeup world. I was blown away by the magnitude and the beauty of the show, and all the hard work that goes into creating such an elaborate and amazing convention. The Make Your Life Sweeter® team had such an amazing time at the Premier Convention in Orlando and I cannot wait to see what the Make Your Life Sweeter® and Conair® team collaborate with in the future!

Make Your Life Sweeter

- Yasmeen

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Kaaboo Music Festival

Kaaboo® is a curated three day experience festival that immerses the best of entertainment. Kaaboo® takes pride in being one of its kind and being everything that a typical music festival is not. Every year, Kaaboo® takes residency in Del Mar and Grand Cayman Islands. This year, the team at Kaaboo® thought to change it up by hosting the event in Texas! When we were contacted to Make Life a Little Sweeter for everyone attending we couldn’t refuse!

Kaaboo® set up residency at AT&T stadium- otherwise known as the Cowboys Stadium. The stadium was engulfed in three days of live music and comedy performances. As my team and I arrived early to setup for the first day of festivities, we were all amazed at the complete transformation of the stadium and surrounding grounds.

Everything was curated for the festival. The Stadium was immersed in stunning pieces of artwork hung 10 feet high for guests to see. There were food trucks galore with enough food to make any food junkie happy, and there was even an outdoor swimming pool for guests to plunge into whenever they felt like going for a little swim!

The Make Your Life Sweeter® team arrived at the personalized Bank of America Lounge early Friday morning to begin setup for the weekends events. The Bank of America® Lounge was situated right in front of the main stage for Kaaboo®, which made it the perfect (air conditioned) place to watch all the best performances!

As all festival goers made their way through the grounds, they had the opportunity to stop by the Bank of America® tent and grab some SWEET Sugaire® Organic Cotton Candy as they enjoyed the festival.

Throughout the weekend, we served hundreds of Sugaire® pints to fellow Bank of America® customers. Everyone loved the idea of a SWEET treat and were grabbing multiple flavors so that they could save them for later!

The Make Your Life Sweeter® team was so thankful for the remarkable opportunity to be able to attend Texas’ very first Kaaboo® festival and to have made such an amazing partnership with the team over at Bank of America®. I cannot wait to see what next year has in store for us!

Make Your Life Sweeter

- Yasmeen

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The Breakers - ANCDS Conference

Founded in 1896, the Breakers® is one of the most prestigious and well sought after resorts in North America. Guests are known to range from business tycoons to well known movie stars. Anyone who’s anyone stays at the fabulous resort, located in the beautiful Palm Beach, Florida. The Breakers® have held the honor of hosting the most elaborate events that anyone has ever seen. Every year, the Breakers® hold an immaculate 3 day pharmaceutical conference in the resort. This year, The Breakers® reached out to the Make Your Life Sweeter® team in hopes to spread a little Sweetness for the last night of the conference. We were thrilled to participate!

My team and I arrived in Palm Beach and made our way to the world renowned resort. When we arrived, we were directed straight to the ballroom to begin setup for the nights event. As we made our way to the the Grand Venetian Ballroom, we were all blown away by the magnitude and ambiance of the resort, it felt like we had just stepped into a castle. It was absolutely breathtaking.

Every major company was attending this event. Coca-Cola® and Pepsi were both in attendance as the biggest contributors (if that’s gives you any insight!). The Make Your Life Sweeter® team set up two beautiful dessert bars for the conventions last event. As guests arrived in the grand ballroom, they were welcomed with a Sugaire® Organic Cotton Candy Infusion Bar with customized Breakers® hashtag flags. Guests were completely blown away and were even coming back for more!

As guests danced and conversed the night away, they feasted on an elite buffet style meal with decadent seafood as far as the eye could see. When they were finished, everyone made their way to the Venetian Ballroom for some SWEET treats!

The Venetian Ballroom was filled with desserts from all around the world. Guests had the opportunity to choose between chocolate covered waffle churros, or caramel drizzled red velvet cake. There was even a make your own sundae station and popcorn bar! As everyone made their way around the Venetian ballroom gathering plates and plates of SWEET treats, they were welcomed with a Sugaire® Organic Cotton Candy Hot Tea Infusion Bar to end their night! The Hot Tea Infusion Bar was such a hit, we couldn’t stop serving!

Everyone had such a great time at the event and I am so excited to have the Breakers® team not only as a new client, but as new friends! I can’t wait to see what’s ahead!

Make Your Life Sweeter

- Yasmeen

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Children's Cancer Fund Gala

Children’s Cancer Fund® is a nonprofit organization based in Dallas, Texas that generates funds through several fundraising events throughout the year and private donations. This year, the Make Your Life Sweeter® team was honored to have attended the 31st annual Children’s Cancer Fund® Gala held at the beautiful Hilton Anatole hotel.

My team and I arrived at the Hilton Anatole to setup for the nights event. As we set up, we were welcomed with the biggest smiles and loudest laughs from all the children attending the Gala! As guests started to arrive for the silent auction, they were welcomed with a Make Your Life Sweeter® Dessert Bar with an assortment of Le Mod Macarons and ModChocolate Artisanal Truffles! Everyone couldn’t get enough and they were all having such a Sweet time eating light bites while walking around the auction.

In the kids room, The Make Your Life Sweeter® team was having an awesome time hanging out with all the children walking in the nights event! As all of the children played backstage, they were able to grab from a custom Make Your Life Sweeter® dessert bar made specially for the Children’s Cancer Fund® Gala! All of the kids (and even some of the adults) Loved our HotPoppin® Gourmet Popcorn Bar and Sugaire® Organic Cotton Candy Tasting Bar with glow in the dark cotton candy! We couldn’t stop giving popcorn to all of the SWEET little faces backstage!

Thanks to the fabulous team over at Children’s Cancer Fund® Gala, my team and I were given an amazing table at the Gala to enjoy with family and friends! We had such a great time and were so thankful to have had the opportunity to attend the Gala and watch all of the joyous faces up on stage! The Children’s Cancer Fund® Gala is such an important and beautiful nonprofit organization. I am so honored to attend every year, and cannot wait to see what sweet treats we can think of for next year!

Make Your Life Sweeter,

- Yasmeen

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Ulta General Managers Convention

Ulta® Beauty is a multi-million dollar company with cosmetic stores all around the country. They specialize in cosmetics, fragrances, skincare and hair products. Every year, they hold an elaborate convention for all Ulta® General Managers around the country to show the newest products for the next fiscal year. This year, the annual Ulta® Convention was held in Atlanta, Georgia.

Anyone who’s anyone is at the Ulta® convention. It’s an entire convention center filled with rows and rows of endless products as far as the eye can see. One of our favorite clients, Drybar®, was even in attendance! When they asked if the Make Your Life Sweeter® team would be able to make life a little Sweeter for everyone, we couldn’t refuse!

Before we left for Atlanta, one of our most beloved clients reached out for a little Sweetness, so we came prepared to setup some SWEET treats for both the Drybar® and L’Orèal Matrix Booth! My team and I arrived to the convention center a day early to setup for all of the events.

The day of the event, the Make Your Life Sweeter® team split into two in order to divide and conquer, we were ready for anything! As attendees started to make their way into the Atlanta Convention Center, they were welcomed with a Sugaire® Organic Cotton Candy Infusion and HotPoppin® Gourmet Popcorn Bar with customized DryBar® hashtag flag straws. The DryBar® booth was popping with their own personal DJ and hair tutorials, everyone was having such a great time at the DryBar® booth, we couldn’t stop giving away product!

Down the hall, the rest of the Make Your Life Sweeter® team was just finishing setting up for their booth of Sweetness! Guests were greeted with a Le Mod Gourmet Macaron tasting bar with Coconut flavored Gelato! Guests were thrilled to have a sweet treat while learning more about L’Orèal’s newest products.

The Make Your Life Sweeter® team had such an amazing time at Ulta’s 2019 General Managers Convention and we cannot wait for next year!

Make Your Life Sweeter

- Yasmeen

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The Met - Grand Tour

The Metropolitan Museum of Art is one the finest and largest museums in the entire world. They house over 5,000 years worth of art and history and welcome over 7 million people per year. The Met is one the most well known and extravagant museums in the United States.

Throughout the year, the Met holds multiple soirees in the great hall and other important areas of the museum. This year, the Met held a lavish party for all of their current members called the “Grand Tour”. All members are able to live out their inner “Night at the Museum” dreams and walk around the entire museum with their designated tour guide throughout the night. The Make Your Life Sweeter® team had the remarkable opportunity to participate and bring a little sweetness to the nights event!

As my team and I arrived to the Met, we were directed through the back of the exhibit halls and made our way up to the special events executive office. I loved it because we were able to see the intricate workings of what goes into making the Met what it is. As we arrived to meet the fabulous Met Special Events team, we were directed to our designated hall and where given our credentials.

As guests entered the American Wing in their tour, they were greeted with a Make Your Life Sweeter® HotPoppin® Gourmet Popcorn Dessert Bar with a plethora of flavors! We were the talk of the night as everyone kept coming up to our booth to grab seconds (some even thirds!).

I could not have chosen a more beautiful and serene place to help cater an event. Everything was so picturesque and elegant, I couldn’t stop taking pictures! I am so thankful for this opportunity and look forward for what’s to come!

Make Your Life Sweeter,

- Yasmeen

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Neiman Marcus - Hudson Yards Grand Opening

New York’s newest Neiman Marcus store was brought to the city in the most extravagant of ways. This past April, Neiman Marcus opened its doors to its most elite shoppers for a special night of celebration in honor of their grand opening in Hudson Yards™. The Make Your Life Sweeter® team was asked by the amazing group at Neiman Marcus to make the night a little SWEETER for all of its attendees.

My team and I arrived in New York ready to take on anything. As we made our way to Hudson Yards™, we were all so thankful to be able to participate in such an amazing event! When we approached the extravagantly beautiful and newly furbished Hudson Yards™ mall, we were all blown away by every detail that went into creating such a magnificent and beautiful place.

As guests arrived, they were welcomed with a Fluffpop® artisanal miniature cotton candy live spin bar with customized Neiman Marcus hashtag flag straws. Attendees included models, actors, singers and socialites, and all of them couldn’t get enough of our Fluffpop® live spin bar!

Throughout the party, we were welcomed with professional djs serving all the hit songs, makeup artists performing free tutorials for all attendees, a Louboutin artist, and the most savory appetizers you could ever ask for! Everyone was having such a great time at the fabulous party orchestrated by Neiman Marcus!

To end the night, the team at Neiman Marcus Hudson Yards™ brought out non other than Kelly Rowland herself! The Make Your Life Sweeter® team had such an amazing time at this event, we are so thankful for the amazing opportunities given to us by everyone over at the Neiman Marcus teams around the country. I cannot wait to see what other kind of amazing events Neiman Marcus will put together!

Make Your Life Sweeter

- Yasmeen

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TIGI Fuga Centro Salon Grand Opening

Last April, my team and I had the opportunity to fly out to Chicago to Make Life a Little Sweeter® for the newest TIGI® concept salons grand opening!

Located on Michigan Ave. and right across the street from Chicago’s most iconic bean sculpture, stood TIGI’s newest and most prominent concept salon, called Fuga Centro.

As we arrived, we were greeted by the fabulous as ever TIGI® team and directed to our table. It was enlightening to see how TIGI® was incorporated into every single detail of the salon. From the shampoo bottles, to the complimentary photo booth, everything was perfectly branded.

As guests began to make their way into the salon, they were welcomed with a Make Your Life Sweeter® Artisanal Truffle Bar with custom TIGI® takeaway truffle boxes. Everyone had the opportunity to choose up to four of their favorite truffles to take home in a chic TIGI® branded chocolate box.

As the night progressed, guests were treated with light bites and conversations. By the end of the party, our Make Your Life Sweeter® table had been the talk of the show, everyone couldn’t get enough! It was such a magical evening and I cannot wait to see the amazing TIGI® team again for their next event!

Make Your Life Sweeter,

- Yasmeen

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Women of Innovation Summit

This year, I was honored to participate in a women led panel discussing the passion and courage it takes to turn your dreams into a reality. Thanks to DFW Startup Week, I was hand picked to speak on my experience and insight into the world of entrepreneurship.

When I was approached to speak at the summit, I was so excited! When asked who I would recommend to moderate, I chose to opt out of any moderations. I told the team at DFW Startup Week that it would be more beneficial for everyone if we instead moderated the panel ourselves, therefore making the panel more down to earth and audience centered. The DFW Startup team LOVED the idea!

The day of the event, I was welcomed with the warmest wishes from my close friends and family. As I arrived at Ross Tower, I was blown away by the amazing work that had gone into this event, everything was so perfect! I made my way to the 32nd floor to begin prepping for the panel.

When asked who I would want to join me on the Women’s of Innovation panel, it was an easy answer. I was accompanied by the fierce Bina Patel, who works for the international law firm of Greenberg Traurig and Brittany Rettig, who is the owner and founder of a revolutionary new fitness concept in Dallas, called GRIT.

As our panel started, I was so thrilled that we chose to speak without a moderator. We were able to connect with one another, as well as the audience with a deeper understanding. Throughout the panel, Bina, Brittany and I talked about the biggest hardships, as well as the most amazing accomplishments that women experience in the workplace.

After our panel had ended, guests were all greeted with a Make Your Life Sweeter® HotPoppin® Gourmet Popcorn Bar and a Sugaire® Organic Cotton Candy Infusion Bar! I had such a memorable time at this years DFW Startup Week, and I cannot wait for what’s in store for next year!

Make Your Life Sweeter,

- Yasmeen

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PWC - Mardi Gras

This past March, my team and I had the amazing opportunity to travel to New Orleans with the PricewaterhouseCoopers team to Make Life a Little Sweeter® for their top clients and employees.

PricewaterhouseCoopers (widely known as PWC), is a multinational professional services network with offices located all around the world. They’re ranked as the second largest professional services firm in the world and employ over 250,000 people. When PWC opened their brand new office in downtown Dallas, Make Your Life Sweeter® was asked to incorporate some SWEETNESS into the big day.

Through this event, the Make Your Life Sweeter® team was able to meet and create a long lasting friendship and partnership with the events team over at PWC. So when asked if we could spread some sweetness for some of their top clients, we were so happy to oblige!

My team and I arrived in New Orleans during the peak of Mardi Gras weekend. After we settled in, we made our way over to setup for our first event of the weekend. Guests were welcomed with customized HotPoppin® Gourmet Takeaways with specialty Mardi Gras popcorn flavors. As soon as the event started, our HotPoppin® popcorn was gone. Everyone couldn’t get enough!

The next day, the fabulous women over at PricewaterhouseCoopers were gracious enough to give my entire team and I V.I.P tickets to the most elaborate parade of the weekend. I cannot thank PWC enough for this amazing gift, I will cherish it for days to come!

That night, the Make Your Life Sweeter® team arrived to spread some Sweetness! The event was held at Desi Vega’s Steakhouse, which was located right in the middle of the biggest parade route of the entire weekend, and it was insane. As we were setting up, we were able to watch the parades go by and I was astounded by how intricate and beautiful the floats were, I was in awe!

As the biggest event of the night started, guests were greeted with a custom Make Your Life Sweeter® dessert bar. We had Glow in the dark Sugaire® Organic Cotton Candy with customized PWC hashtag flags, we had an assorted chocolate truffle station with custom metallic Le Mod Macarons and custom glittered cake pops. To finish it off, guests were able to choose between an assortment of Custom Mardi Gras flavored HotPoppin® Gourmet Popcorn served in Martini Glasses!

Everyone who attended the event couldn’t get enough! My team and I worked diligently to make sure that everyone was able to receive a little Sweetness!

After the event had ended, the wonderful team at PWC let the Make Your Life Sweeter® team join them in their booth for Mardi Gras to watch the last parade of the night, I cannot thank PricewaterhouseCoopers enough for this amazing opportunity and look forward to work with them again in the future!

Make Your Life Sweeter

- Yasmeen

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Justin Timberlake Event

American Airlines Center® is the most prominent music venue in all of Dallas. Every year, the AAC® welcomes hundreds of the most influential and significant people in the music industry to their arena.

This past January, the Make Your Life Sweeter® team was asked by American Airlines Center® to preform an intimate catering experience for everyone on the Justin Timberlake tour, and we were more than happy to oblige!

As all 27 tour buses made their way into the stadium, they were welcomed with a Sugaire® Organic Cotton Customized Hot Chocolate Infusion Bar and a HotPoppin® Gourmet Popcorn bar. As the crew started towards the catering hall, I was taken aback by just how many people it took to put on a show. From backup dancers to carpenters, everyone had their own set of responsibilities in order to keep the show going.

Before the show started, I had the opportunity to meet Justin Timberlake himself! He came up to the Make Your Life Sweeter® Activation Bar and we welcomed him with the SWEETEST treats! It was a once in a lifetime experience and I still cannot believe that it actually happened!!

As the show was in the middle of my Random Acts of Sweetness® yearly campaign, I flew in from Asia for 24 hours for this opportunity, and was so thankful that I did.

After the backstage experience, my team and I were able to go down to the concert and stand front row! I was so thankful for the opportunity, and cannot wait to see where we go in the future with American Airlines Center®!

Make Your Life Sweeter,

- Yasmeen

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DryBar Event with Alli Webb

DryBar® is a chain of salons specializing in all things Blowouts. The California based salon has shops all around America, and just celebrated their 100th store opening! Every salon is unique in it’s own way, but all focus on a glamorously chic style.

This past January, the Make Your Life Sweeter® team was asked by DryBar® to participate in their newest workshop in Texas! My team and I arrived at JCPenney Headquarters in Plano to begin setup for the day’s event.

The Make Your Life Sweeter® team and I set up a whimsical tier of Sugaire® Organic Cotton Candy and Hotpoppin® Gourmet Popcorn, both dawned with Customized DryBar® Logo’s to bring everything together. As we set up for the event, I was greeted by the sweetest team at DryBar®. Everyone was so excited to get the workshop started!

As fellow JCPenney employees started to make their way into the showcase, the DryBar® room was ready for anything! As the first group made their way into the room, they were welcomed with a warm greeting from Anna Kimble, the Manage of Product Education for DryBar®. After greetings, Anna showed the JCPenney team a video of DryBar’s biggest accomplishments and greatest moments they’ve experienced together as a team. As the video ended, everyone was welcomed by a VERY special guest, Founder of DryBar® herself, Alli Webb!

As Alli made her way through the crowd of excited guests, she began to do what she does best, style hair! Since the release of DryBar’s latest product “The Brush Crush”, they have yet to keep it on the shelves of all their retail stores. Alli attended the workshop to teach stylists herself on how to properly use the Brush Crush on all potential buyers.

Throughout the day, each session made their way through the beautiful showroom and all left with smiles and a special SWEET treat provided by Make Your Life Sweeter®! My team and I were so honored to have had the opportunity to attend this event and we can’t wait to do more collaborations with the DryBar® team in the future!

Make Your Life Sweeter,

Yasmeen

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The Met - Members and Employee Holiday Party

The Metropolitan Museum of Art is a highly prestigious and cultural museum with artifacts curated from around the world. The Met holds the highest achievement of being the most visited museum in the United States and is visited by over 7 million people per year.

The Met has been the location for many top selling box office movies. “ Maid in Manhattan”, “Hitch”, and the newly released “Oceans 8” , have all spent a great number of hours at this museum. And who could forget, the many months we watched B and S take their rightful place on the top of The MET steps (Gossip Girl reference). Your could say that The Met holds a special place in my heart, so when I was asked by the Special Events team at The Met to help induct Make Your Life Sweeter® products into their holiday parties, I was ecstatic!

We were asked by the amazing team at The Met to make life a little sweeter for their employees and members holiday party. I arrived with my team in New York on Monday to begin setup for the festivities. As we arrived at The Met, I was welcomed by The Met team and was directed to the Great Hall for setup. The Make Your Life Sweeter® team set up a five piece HotPoppin® Gourmet Customized Popcorn Bar for over 1,200 Met Employees.

The Met employee holiday party was 80’s themed, so of course my team had to accessorize their scrunchies! The night was amazing, everyone in attendance was dancing to the top hits from the 80’s and eating abundant amounts of cheeto puffs. Everyone had such a great night, as the evening started to end, my team and I packed up and set out for pizza and ice cream.

Every year, The Met hosts an annual, “Members Party”. A Member Party is a celebration to everyone that contributes to the construction or maintenance to the museum in some way, in the form of an evening soiree. As my team and I arrived to the Great Hall for the setup of this party, we were welcomed with an entirely different atmosphere than that of The Mets employee holiday party we had just attended merely two days ago. The Great Hall was transformed into an elegant and timeless masterpiece ( though, it didn’t need much help, being that it’s already breathtaking). As my team served, I had the opportunity to see all of the great happenings of the evening.

There were guided tours through the museum, (which I loved!) I felt like I was in the movie, “Night at the Museum”! They had holiday cookie decorating with the head pastry chef of The Met, and they even had paper machete classes in the room of “Heavenly Bodies” (For all my Met Gala fans out there)! I was astounded by all of the remarkable things going on throughout the museum, I didn’t know where to start!

I was honored to have been able to experience these amazing opportunities. I am so thankful for such an amazing team that helps make this entire thing possible. I cannot wait to see what the future holds for the Make Your Life Sweeter® team!

Make Your Life Sweeter,

- Yasmeen

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Esé Azénabor Fashion Show

Esé Azénabor is a prominent fashion designer residing in Dallas, Texas. She works with the top fashionistas throughout the country and has designed dresses for brides all around the world. 

Every year, Esé throws an exquisite runway show featuring the most high profile and prominent women that Dallas has to offer. This event showcases the most beautiful dresses made entirely by Esé and her team of exceptionally talented people. Each and every dress is designed to fit the uniqueness of every individual walking in the show. Esé and her team created masterpieces that fit to every women’s dream. 

I was asked by Esé to walk in this years annual show, and I still cannot believe that I had this opportunity, it was so amazing to be able to share the runway with so many influential and powerful women. 

As I arrived to the beautiful Hall of State in Dallas, I was blown away by the sophisticated look of everything, they had Bentleys (provided by Park Place) lined up outside, as well as a red carpet to welcome you in. It was such a beautiful sight and was so grateful to have seen it in the daylight. As I made my way inside, I was escorted to hair and makeup where I spent the next 6 hours with all of the fabulous women walking in the show. We chatted as we got our hair done and laughed as our makeup was being set. It was such a memorable time to spend with friends!

As the show started, we were all placed into our breathtaking dresses and escorted into the great hall. As we exited the changing rooms, everyone was welcomed with a Sugaire® Organic Cotton Candy infusion bar, where we toasted to our amazing designer, Esé. We could all hear as people started to flood in, making their way towards their seats. Everyone back stage was so nervous, including myself! But it was calming when I remembered that I was surrounded by friends.

The Runway show was magical. As I walked on stage and made my way through the crowd, I was taken aback by how many friends and family I had that came to watch the show. I am so thankful to be reminded everyday of how blessed I am to have so many people that care about me in my life! The show was amazing, I am so inspired by Esé and the breathtakingly beautiful creations that she turns into reality for women all around the world every day.

Make Your Life Sweeter,

- Yasmeen

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